Step-by-Step Tutorials

Learn everything you need to master influencer marketing on InfluenceHub

15 minutes

Quick Start: Launch Your First Campaign

A complete walkthrough from account creation to campaign launch

1

Create Your Brand Account

Go to the signup page and select "I'm a Brand". Fill in your company details:

  • • Company name and industry
  • • Business email address
  • • Create a secure password
  • • Verify your email address
2

Complete Your Brand Profile

Navigate to Settings → Brand Profile and add:

  • • Logo and brand colors
  • • Company description and values
  • • Target audience demographics
  • • Social media links

Pro Tip: A complete profile gets 3x more influencer applications!

3

Create Your Campaign

Click "Create Campaign" and fill in the details:

Campaign Basics:
  • • Campaign name and description
  • • Campaign type (Awareness, Engagement, Conversion, UGC)
  • • Start and end dates
Budget & Pricing:
  • • Total budget
  • • Pricing model (Fixed, Performance-based, or Hybrid)
  • • Price per deliverable (post, story, reel, video)
Requirements:
  • • Required deliverables (1 post + 2 stories, etc.)
  • • Content categories
  • • Influencer criteria (followers, engagement rate)
  • • Target audience demographics
4

Find Influencers

Two ways to find perfect influencers:

AI Matching (Recommended)

Our AI analyzes your campaign and suggests the best-fit influencers based on audience alignment, engagement quality, and past performance.

Manual Search

Browse our influencer directory and filter by category, followers, engagement rate, location, and more.

5

Review Applications

Influencers will apply to your campaign. For each application:

  • • Review their profile and past work
  • • Check audience demographics and engagement rates
  • • Read their application message and content ideas
  • • Approve, reject, or negotiate terms
6

Manage Content & Track Performance

Once influencers submit content:

  • • Review submitted deliverables
  • • Approve or request revisions
  • • Track post performance (reach, engagement, clicks)
  • • Payment is released automatically upon approval
10 minutes

Mastering AI-Powered Influencer Matching

Learn how to get the best results from our AI matching system

How AI Matching Works

Our AI analyzes over 50+ data points to find influencers who will deliver the best results:

  • • Audience Alignment: Matches influencer audience demographics with your target
  • • Content Style Match: Analyzes content types and aesthetics
  • • Engagement Quality: Evaluates genuine engagement vs. bots
  • • Brand Safety: Checks for controversial content or brand misalignment
  • • Value for Money: Compares pricing to expected performance

Understanding Match Scores

High Match (80-100%): Excellent alignment, highly recommended
Medium Match (60-79%): Good fit, worth considering
Low Match (<60%): May not be the best fit for this campaign

Pro Tips for Better Matches

  • ✓ Be specific about your target audience demographics
  • ✓ Clearly define your campaign goals and KPIs
  • ✓ Provide detailed brand guidelines and content examples
  • ✓ Set realistic budget expectations for your industry
  • ✓ Consider micro-influencers for niche audiences
12 minutes

Tracking Campaign Performance

Measure ROI and optimize your campaigns

Key Metrics to Track

Reach: Total unique viewers
Impressions: Total views
Engagement Rate: Likes + Comments / Followers
Click-Through Rate: Clicks / Impressions
Conversion Rate: Conversions / Clicks
ROI: (Revenue - Cost) / Cost

Setting Up Tracking

  1. Add UTM parameters to all campaign links
  2. Use unique promo codes for each influencer
  3. Set up conversion tracking in your analytics platform
  4. Monitor real-time dashboard for performance updates

Need More Help?

Check out our comprehensive guides or contact our support team